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August 4, 2020

Good morning, we want to hear from you (quickly, we promise).

As we look ahead to 2021, we’re aiming to get a pulse on how marketers are thinking about and planning for the coming year. Please take our anonymous 5-question poll to share your thoughts. We’ll be publishing the findings in the coming weeks. 

As part of its initiatives leading up to the transition away from relying on third-party cookies, Google introduced a new Chrome extension and schema to show users more about the ads it sees on web pages. Ad Disclosure schema powers a new extension for Chrome (and Edge if you enable extensions from other stores). Right now, Google is the only one participating in this alpha phase, but the company says it hopes other sellers will adopt the schema. Google is also going to be rolling out a new look for the ad disclosures it shows users called “About this ad” starting with display in the coming months. 

In our latest look at how companies are shifting to virtual events, Rodric Bradford spoke with tradeshow giant Reed Exhibitions. The company is going to be putting several virtual event platforms to the test starting this month. To evaluate and identify the best fit for its madconNYC event for marketers in December, it will be using ExpoPlatform, Jublia, On24, Patron and Sector for several sister events this August and applying its learnings to the December event. 

Keep reading for a look at Pinterest’s growth trends and more. 

Ginny Marvin,
Editor-in-Chief 
 
 
 

Learn how marketers’ trust in digital drives spend, despite challenges

Nielsen surveyed over 350 marketers from around the globe and found that enthusiasm for digital was tempered by severe data quality issues and measurement challenges. Many of you feel you don’t have the right tools to measure and compare the ROI of your ad campaigns across all the channels you use. Download the “Nielsen Annual Marketing Report: The Age of Dissonance” to learn why marketers hold digital channels to a different standard than traditional channels

Get it now »
 
Shorts
 

Pinterest tops 400 million monthly active users

Pinterest reported revenue results for its second quarter of 2020 last week. Revenue beat analysts’ expectations: flat from the prior quarter at $272 million and up 4% year-over-year amid the pandemic as ad spend recovered in May and June. Another bright spot is user growth. Globally, the platform’s monthly active users (MAUs) increased 39% year-over-year to reach 416 million, surpassing 400 million for the first time. In the U.S., MAUs increased 13% year-over-year to reach 96 million. 

Why we care. Pinterest always seems a bit sleepy compared to other social media networks like Snapchat, TikTok and Instagram. But marketers might want to take another look as user growth and engagement continues to rise. CEO Ben Silberman noted daily video views (organic and paid) increased by more than 150% year-over-year and is planning more with video.
 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Triller sues TikTok over patent infringement – TechCrunch

What Pinterest search trends reveal about the future of retail in a post-COVID world – SproutSocial

Boycotts Can’t Be a Test of Moral Purity – The Atlantic

Grocery apps get smart during the pandemic – Mobile Marketer

Forecasting In Uncertainty: Q2 2020 US GDP Report Reveals Negative Surprises For US Economy But Positives For US Tech Market – Forrester

Apple Buys Startup to Turn iPhones into Payment Terminals – Bloomberg
 
 

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