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August 14, 2019

Good morning, {FirstName}, is a CDP part of your marketing tech stack yet?

Martech titans like Adobe, Oracle and Salesforce are continuing to invest in customer data platform (CDP) technology, and the impact is rippling throughout the industry. In its recent industry report, the CDP Institute found that the first half of 2019 brought plenty of growth, adding 19 new vendors and bringing the total CDP vendor count to 96. These companies now employ more than 9,000 workers and have raked in $2.4 billion in funding. For marketers, this growth is a clear indicator that the technology isn’t going away any time soon. We can expect CDPs to continue gaining traction in the martech space as more capabilities surface to serve customers’ needs and maintain growth.

As part of its marketing partner program, LinkedIn is launching a new Audience Engagement Insights category with the addition of five new third-party analytics platforms. The platforms (now integrated with the LinkedIn Audience Engagement API) include Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr. For marketers on LinkedIn, this means access to deeper audience discovery insights, content recommendations and industry benchmarks through the newly connected platforms.

Spotify for Podcasters is officially out of beta, which means more audience insights for creators and advertisers. Spotify announced the transition from beta on Tuesday, after spending approximately $400 million earlier this year to acquire podcast companies Gimlet, Anchor and Parcast. Now, Spotify’s analytics dashboard will provide podcast creators and advertisers with access to more data about audiences, including age, gender, location, musical tastes, and podcast preferences. While attribution and conversion tracking still pose many challenges for podcast marketing, Spotify’s podcast analytics dashboard will be able to give advertisers the listener insights necessary to target with more precise and efficient campaign tactics.

There’s more to read below, including a Pro Tip on the best practices for reaching audiences through social platforms, and more. 

Taylor Peterson,
Deputy Editor
 
 
 
Pro Tip
 

Back to basics: Know best practices on the social media platform you’re using

“Know the terrain of the digital landscape and make sure that you can articulate your message in different ways depending on the platform,” explains Ronald Dod of Visiture. “With Twitter, LinkedIn, Facebook and other social media platform advertising, you’ll need to be especially aware of this. Something that works as a tweet often doesn’t make a good LinkedIn post, and vice versa. If your social media posts aren’t getting enough engagement, consider that they might need to be tailored to the platform better and review some best practices and stay on top of recent updates when writing for different social media. Familiarizing yourself with each platform’s unique standards, such as their character limits and post formatting is important.”

Learn More »
 

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Social Shorts
 

Snap introduces new version of Spectacles and Facebook moves Spark AR on Instagram out of beta

Spectacles 3: The latest version of Snap’s sunglass cameras. Snap is rolling out the latest version of its Spectacles sunglasses, wearable cameras that let you capture images and upload to Snapchat. This marks the third generation of the devices, which will begin shipping in the fall and costs $380 — up from the $200 price tag on the last version. Spectacles 3 include new 3D effects, 3D filters and 3D lenses. “It will have dual cameras to add depth and dimension to photos and videos. After uploading the content to the messaging app Snapchat, users can add new lighting, landscapes and three-dimensional effects to the images,” reports Reuters. 

Spark AR on Instagram now available to all developers. Facebook has moved Spark AR on Instagram out of closed beta, making the AR development platform available to all developers. Along with the AR platform, Facebook is launching an Effects Gallery where developers can search for new filters. “To find it, users will have to reach the end of the effects tray in the Instagram camera and click on it there. Users will also be able to see the effect being used in Instagram Stories,” writes TechCrunch reporter Lucas Matney. 

YouTube testing new appeal process. YouTube confirmed to The Verge that it is testing a new appeal process for creators who have lost monetization privileges. The pilot program will allow creators to submit a video appealing the decision in real-time, versus the current policy that enforces creators to wait 30 days before making an appeal. The videos are reviewed by YouTube team members who then, within a seven-day time period, decide whether or not monetization for the channel can be reinstated.

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Announcing v201908 of the Google Ad Manager API – Google Ads Developer Blog

As programmatic advertisers get smarter, agencies shake up the trading desk model – AdExchanger

A Reality Check On Advertising Relevancy And Personalization – Forbes

Walmart tops US online grocery market, with 62% more customers than next nearest rival – TechCrunch

Oculus VR cofounder Nate Mitchell is leaving Facebook – VentureBeat

PubMatic Sees Early Returns With The Trade Desk’s Unified ID, But Can We All Just Get Along? – AdExchanger

Avoiding content debt: why product teams should prioritize content early in the development cycle – User Testing Blog

Brick-And-Mortars Are Taking A Data-Driven Approach To The E-Commerce Challenge – Street Fight
 
 
 
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