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Good morning, are you taking advantage of reduced-cost tools right now?

This week, Gartner reported 65% of 176 marketing leaders are bracing for moderate to significant budget cuts as a result of coronavirus disruptions. Thankfully, many platforms are making concessions to help marketers (and keep customers) by reducing costs. In some cases they are even suspending billing altogether. 

Adobe is offering Magento Commerce and Marketo Engage free of charge for three months. Salesforce has expanded its Salesforce Care services and support solutions, making it available for free to customers and non-customers for 90-days. And Adzooma is not only offering free access to its platform until the start of June, 2020, but it also is suspending billing for all existing agency and SME clients. Check out our rundown of reduced-cost (and free) platforms here.

In other news, earlier this week Google Ads updated its ‘inappropriate content’ policy. The updates take aim at keywords around sensitive events, price gouging and more. The new policy does not specifically mention coronavirus, but the change is clearly intended to prevent advertisers from trying to capitalize on the outbreak.

There’s more below, including an eMarketer forecast about the coronavirus impact on LinkedIn, and a helpful exercise to keep you in a positive mindset. 

Taylor Peterson,
Deputy Editor

 
 
 
Indicators
 

What the pandemic could mean for LinkedIn’s ad business

* eMarketer’s chart was produced in early March and doesn’t factor in the full impact of COVID-19 since its spread. In the coming months, eMarketer will be updating forecasts to account for the full effects.

With many people now out of work, LinkedIn is seeing a surge of users on its platform – but it likely won’t translate to ad revenue growth, eMarketer predicts. LinkedIn’s two main sources of ad revenue include sponsored job listings and display ads (also known as Marketing Solutions). 

“Sponsored job listings will drop pretty significantly and will likely stay depressed until companies feel that the recession is over and are financially confident to begin hiring again,” said eMarketer analyst Eric Haggstrom. “On the Marketing Solutions side, ad revenues have been growing with increased engagement on the platform, as LinkedIn has become more of a social network and less of a job board.”

SOURCE: eMarketer 

 

 

Learn how marketers’ trust in digital drives spend, despite challenges

Nielsen surveyed over 350 marketers from around the globe and found that enthusiasm for digital was tempered by severe data quality issues and measurement challenges. Many of you feel you don’t have the right tools to measure and compare the ROI of your ad campaigns across all the channels you use. Download the “Nielsen Annual Marketing Report: The Age of Dissonance” to learn why marketers hold digital channels to a different standard than traditional channels

Get it now »

 
Mindful Moment
 

This is a difficult time for us all. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at tpeterson@thirddoormedia.com.

This week, we have suggestions from Tara Martello, a meditation and mindfulness coach based in Philadelphia. Today’s exercise: Practice mindfulness with a mantra. Focusing on a word or mantra (i.e. “I am safe.”) can reinforce a positive mindset. 

 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

‘We’re all making it up as we go along’: Dazed CEO Jefferson Hack on what comes next for media – Digiday

Content In A Crisis—What Brands Can Deliver – Forbes

WarnerMedia’s new boss is former Hulu CEO Jason Kilar – TechCrunch

How to Calculate Lifetime Value for Subscription Ecommerce – ConversionXL Blog

AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting – Mobile Marketer

Coronavirus and Mobile Advertising: CPMs, Sensitivity, Geographic Comparisons – Street Fight

Affiliate Marketing Is A Game Of Chutes And Ladders Right Now – AdExchanger