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Good morning, {FirstName}, is your brand running in-app ads?

AdMob, Google’s advertising platform for mobile apps, is getting an upgrade to its reporting and analytics capabilities for mobile publishers and developers. According to Google, the platform is rolling out a new dashboard view along with an API designed to provide more accurate insights on user behavior, ad performance and revenue generation. To take advantage of the upgraded features, developers in AdMob will need to update the SDK to the latest version, then log in to the platform and turn on user metrics. 

Advertising analytics company Nielsen announced Wednesday a new integration with OpenSlate – a service that measures content quality and assesses “brand suitability” across digital video platforms.

Nielsen will combine OpenSlate’s technology with Nielsen Digital Ad Ratings to deliver,  “Comprehensive, next-day views of digital audiences across computer, mobile and connected devices in a way that is comparable to Nielsen TV Ratings,” the company stated. As the push for independent, third-party measurement gains ground in the adtech space, the integration will give advertisers more options for ad verification and brand safety assurance.

There’s more to read below, including a Soapbox feature on why publishers should stop giving valuable content away to Amazon and Facebook, and more.  

Taylor Peterson,
Deputy Editor

 
 
 
Soapbox
 

Publishers, stop giving lucrative content away to Amazon and Facebook

As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the industry begins its seemingly never-ending, tired debate around Facebook’s trustworthiness.

But it’s not just Facebook trying to lure publishers. Amazon launched Onsite Associates program as an appeal to publishers to upload their lucrative product guides to the Amazon platform.

Are publishers really going to fall for it again?

Look to the precedent of their treatment of video creators on Prime Video, where they mirrored the classic moves of Facebook and Google and cut the returns for the actual creators of content.

Publishers need to protect their future by lessening reliance on any intermediary. Publishers recognize this which led to the recent craze in instituting paywalls. And already, there are incredible advancements in this area. Some companies are making use of the assets publishers exclusively have at their disposal (first-party data) to build models that aren’t reliant on platforms like Facebook and Amazon to create revenue.

By using all the data signals they have at their disposal, publishers can drive subscriptions effectively, thus lowering their dependence on the walled gardens for revenue. Publishers have a lot of weapons at their disposal but they’re still, by and large, thinking like a newspaper that gets read on a computer, not like a forward-thinking digital brand. Publishers should embrace all the data they have at their fingertips and invest in exploring how to cut out the intermediaries.

Adam Berkowitz, chief of staff at LiveIntent

Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.

 

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3Q Digital gets a new president and Impact XM a new VP

Former iProspect Global CEO Rob Murray has been named president of 3Q Digital. He will report to the agency’s CEO David Rodnitzky, and is succeeding Maury Domengeaux, who is moving into an advisory role. “Rob’s proven leadership, deep agency experience, and understanding of growth marketing will be of tremendous benefit to our clients, as well as our business,” said Rodnitzky. Murray will oversee 3Q Digital’s operations in the U.S. and abroad. In addition to his previous role at iProspect, Murray served as the president of Skyword and most recently as a senior advisor with the Boston Consulting Group. 

Impact XM, a brand engagement agency that specializes in live marketing, has appointed Heather Griffin as its new vice president of marketing. In her new role, Griffin will be charged with helping grow the agency’s brand. “Heather is joining our team with a wealth of experience in strategy and execution for both digital and live marketing. She is a proven leader in her field that will bring new and refreshing insight to our marketing team,” said Impact XM Senior VP of Client Development John Capano. Before joining Impact XM, Griffin served as the VP of marketing and e-commerce at Duggal Visual Solutions. 

Marisa Kollias has been named senior director of communications for C-Strategies, a Chicago-based communications and public affairs firm that specializes in public policy and political campaigns. Kollias comes to the firm with 18 years experience as a communications strategist and former television journalism experience. “I am looking forward to being part of a firm known for elevating important public policy issues facing our city and state, while empowering and lifting up women in the business and civic spaces,” said Kollias about her new role. Previously, Kollias was the VP of corporate communications at Tribune Publishing and consulted on Chicago Mayor Lori Lighfoot’s transition team.

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

The Secret Behind a Great B2B Marketing Campaign: Let The Data Sing – Forbes

WordPress.com parent Automattic raises $300 million from Salesforce at a $3 billion valuation – VentureBeat

Silicon Valley is terrified of California’s privacy law. Good. – TechCrunch

Though They Can Be A Pain Point, Marketers Should Embrace Data Clean Rooms – AdExchanger

Study: 70% of people will swap store visits for voice assistants by 2022  – Mobile Marketer

3 unexpected tips for better in-app engagements – User Testing Blog

Facebook’s Multibillion Dollar Data Violation Fine Is a Wake-Up Call for Every Enterprise – CMS Wire

 
 
 
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