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NewsWhip opens up its history to show the social lives of stories

The company says it differs from other social content trackers because it looks at engagement from the perspective of the originating publishers’ sites.

Barry Levine on February 8, 2017 at 11:25 am

NewsWhip tracks how stories spread on social media, a critical factor for publishers these days.

To give publishers and others more insight into what content most engages readers, the Dublin, Ireland-based company has now opened up its archives for searches.

Called NewsWhip Analytics, this beta version covers the content that NewsWhip has tracked since January of 2014 through its real-time Spike platform.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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NewsWhip opens up its history to show the social lives of stories

The company says it differs from other social content trackers because it looks at engagement from the perspective of the originating publishers’ sites.

About The Author

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