NewsWhip opens up its history to show the social lives of stories
The company says it differs from other social content trackers because it looks at engagement from the perspective of the originating publishers’ sites.
NewsWhip tracks how stories spread on social media, a critical factor for publishers these days.
To give publishers and others more insight into what content most engages readers, the Dublin, Ireland-based company has now opened up its archives for searches.
Called NewsWhip Analytics, this beta version covers the content that NewsWhip has tracked since January of 2014 through its real-time Spike platform.