Nielsen links up with J.D. Power to create a new Auto Cloud
The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution.
Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power.
This is the first time that J.D. Power’s data is being made available for advertising and measurement.
This exclusive combination, the companies said, will let auto advertisers segment and target audiences for online and TV campaigns based on car-related data, including car styles, customer buying stage, brand affinities, geo-location, recent purchases and other factors.