Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation
The certification marks another step toward full data equality for online-delivered television.
With many people watching television on the web these days, audience measurement service Nielsen launched its Digital in TV Ratings in 2015 to keep track of those viewers.
This week, the Media Rating Council granted accreditation for including that service in TV ratings. Nielsen said this is the first measurement of viewers watching TV on computers and mobile devices to receive such an acknowledgement.
The service uses Nielsen’s methodology, which includes census data, demographics and opt-in panels of users. The viewers across all devices are captured, but only if the programming seen online has the same content and commercials as the airing on broadcast or cable.
The accreditation is the latest step in online TV’s evolution toward full data citizenship in the land of marketing.