Nintendo And Ebates.com Score With Top Holiday Ads

Ace Metrix ranked the top performing video ads this holiday season.

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nintendo dad loses holiday ad

Nintendo’s “Dad Loses” ad earned the top spot among holiday ads according to Ace Metrix.

Nintendo won the holidays according to television and video analytics firm Ace Metrix. The gaming company’s humorous, family-friendly “Dad Loses” ad scored 23.2 percent above the norm for other ads in its category..

Ebates.com’s savings-conscious “Paid To Shop” ad was the runner up and Mazda’s heart-tugging inspirational ad, “Braeden’s Story”, came in a close third.

top holiday ads 2014, ace metrix

The company surveyed more than 500 TV viewers to rate holiday themed ads that aired between September 1 and December 15, asking them to score the ads on creative attributes such as persuasion, likeability, information, attention, change, relevance, desire and watchability.

Retail, not surprisingly, dominated the holiday list with eight of the top 15 ads. Four of the top 15 most effective ads succeeded with humor. Amazon’s “Rom-Coms” ad for Fire TV featuring football commentators Jimmy Johnson and Curt Menefee struck the laugh chord and came in at number four.

Nearly half of holiday ads featured a special offer — four of those made it into the top 15. Heartfelt and cause-related stories were also effective this season. Walmart earned two spots on the list with “Surprise” (a philanthropic-focused ad) at number five and “Unbeatable Prices” at number 12.

All of the ads are available for viewing here.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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