The nitty-gritty paid search account health check: Part 2

Amy Bishop on
  • Categories: A-From SEL, Bing, Channel: SEM, Column: Paid Search, Google: AdWords, Search Marketing Column
  • Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure to check it out here! Without further ado, let’s dive right into the good stuff — the remaining analyses standing between you and a perfectly manicured paid search account.

    Keywords and negatives

    Keywords are essentially the building block of your search campaigns, so needless to say, there’s always room for an audit. Here are some things to review:

    [Read the full article on Search Engine Land.]


    About The Author

    Amy Bishop
    Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses to Fortune 500 and global organizations. Her expertise includes e-commerce, lead generation and localized site-to-store strategies. Amy is currently the Director of Digital Marketing & MarTech at ZirMed.