It’s not the trend that you need to watch for. It’s the trend inside the trend.

It’s like when you stand against the waves at the beach.

You’re prepared for the really big ones, and you can spot them a mile away. They grow, arrive, you’re ready, and they crash through you.

And then you get sucker-punched by the hidden, smaller waves that come right after.

It’s that way with trends in marketing and ad tech. There are many big, obvious ones that continued to roll in during 2017 — AI, personalization, the criticality of good data, conversational engines, VR/AR and so on.

But it’s the secondary, hidden ones that can hit the hardest because they didn’t telegraph their arrivals.

Here, then, are seven of those secondary trends, hidden in the big 2017 waves and just itching to knock you over:

[Read the full article on MarTech Today.]

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.