Openprise moves into third-party data with launch of Data Marketplace

Openprise’s business has been focused on the automation of loading, cleaning up and helping to manage first-party data for clients.

Recently, the Redwood City, California-based company has moved into third-party data with the launch of its Data Marketplace.

VP of Marketing Allen Pogorzelski told me that, previously, Openprise might help a client like Cord Blood Registry (CBR) manage its leads. CBR allows parents to save an infant’s cord blood stem cells.

CBR might get, say, 10,000 leads from partner hospitals or campaigns it has run. Openprise would input those leads and clean them up, such as filling in missing ZIP codes or arranging non-US phone numbers into the right format. It would also remove duplicates and determine, if a lead was duplicated, which lead was received first, since only the first vendor supplying a specific lead is paid by CBR.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.