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How to optimize for voice search
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.
The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple device, Google voice search is popular on Android devices and Microsoft’s Cortana is useful on your PC and smartphone using their app:
According to Hitwise, nearly 60 percent of searches are now performed on a mobile device. With more and more people using mobile devices to search, people often find it’s easier to use their voice to search instead of typing on tiny screens.
This means SEO professionals need to start thinking about content and SEO differently.
Searching by voice is a hot topic among forward-thinking SEO professionals. At SMX West 2017 last month, Benu Aggarwal had a popular session on the subject, “Optimizing Content for Voice Search and Virtual Assistants.” During that session, she gave some great tips on how SEOs can start thinking and planning for a different type of search strategy for voice searches.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.