Optimizing for Hanukkah: Sometimes it’s still strings, not things

Paul Shapiro on
  • Categories: A-From SEL, Channel: SEO, Search Marketing Column
  • My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google under one spelling of the holiday’s name, so she told me she was systematically going through all spellings to compile her list of shopping items.

    I was pretty surprised by this — I had expected Google to be smart enough to recognize that these were alternative spellings of the same thing, especially post-Hummingbird. Clearly, this was not the case.

    Some background for those who don’t know: Hanukkah is actually a transliterated word from Hebrew. Since Hebrew has its own alphabet, there are numerous spellings that one can use to reference it: Hanukkah, Chanukah, and Channukah are all acceptable spellings of the same holiday.

    So, when someone searches for “Hanukkah pajamas” or “Chanukah pajamas,” Google really should be smart enough to understand that they are different spellings of the same concept and provide nearly identical results. But Google does not! I imagine this happens for other holidays and names from other cultures, and I’d be curious to know if other readers experience the same problem with those.

    [Read the full article on Search Engine Land.]


    About The Author

    Paul Shapiro
    Paul Shapiro is Director of Strategy and Innovation for Catalyst in Boston. Paul loves to get down and dirty with innovative SEO strategies. He also enjoys watching old horror movies, programming, collecting ancient artifacts, and writing about SEO on his blog, Search Wilderness.