Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations
This the sixth in a string of acquisitions the company says will enhance the reader experience.
Content discovery platform Outbrain announced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based recommendations.
The purchase marks the sixth acquisition for the 12-year-old company, in addition to several strategic partnerships that it says will enhance the reader experience. The company previously acquired Surphace, Scribit, Visual Revenue, Revee and Zemanta.