Outbrain adds IAS integration to contextually shield for brand safety
The new partnership allows Outbrain to go beyond its previous keyword-only blocking of objectionable pages, with a contextual blocking that recognizes story content.
Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality measurement firm Integral Ad Science (IAS).
Previously, VP of Product Marketing Dennis Yuscavitch told me, his company offered a more limited protection. When marketers offered their content on Outbrain’s online grid, which provides content “you may also like” at the bottom of articles, they could also embed a pixel from IAS, Double Verify or Moat. Here’s a typical Outbrain content discovery grid: