Outbrain launches Sphere, a platform for content recommendations between premium publishers
Sphere offers an algorithm for recommendations based on users’ browsing, plus a per-click payment model that only rewards Outbrain for engagement.
Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related material, but the quality and relevance often leave something to be desired.
In a move intended to offer high-quality and more relevant content to readers, Outbrain is announcing this week the launch of Sphere.
It’s a closed content recommendation platform, available on an invitation-only basis to selected premium publishers. Content suggestions lead only to the websites of other publishers in Sphere.