ML 20200519
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- Latest
ML 20200519
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Why Identity Resolution Platforms are so relevant today
With consumers using more devices than ever and expecting personalized interactions, identity resolution platforms are connecting the dots for...
Why Identity Resolution Platforms are so relevant today
With consumers using more devices than ever and expecting personalized interactions, identity resolution platforms are connecting the dots for...
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...
Are you using the optimal mix of marketing channels?
Maximize your campaign response rates and ROI with insights from nearly 600 multichannel...
Are you using the optimal mix of marketing channels?
Maximize your campaign response rates and ROI with insights from nearly 600 multichannel...
ML 20200518
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ML 20200518
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Before you rip and replace another martech tool, it may be time to build a roadmap
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech...
Before you rip and replace another martech tool, it may be time to build a roadmap
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech...
ML 20200515
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ML 20200515
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4 cognitive biases and psychological drivers for influencing behavior
Using psychology as part of your marketing strategy can help you increase conversions and reduce buying...
4 cognitive biases and psychological drivers for influencing behavior
Using psychology as part of your marketing strategy can help you increase conversions and reduce buying...
How real is your real-time marketing?
The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their...
How real is your real-time marketing?
The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their...
ML 20200514
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ML 20200514
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The benefits of using workflow and project management tools
Considering adding a workflow or project management solution to your martech stack, but looking for a business...
The benefits of using workflow and project management tools
Considering adding a workflow or project management solution to your martech stack, but looking for a business...
How to counteract dips in productivity as workflow disruptions become the new norm
Sixty-two percent of companies have seen decreases in productivity since enforcing work from home...
How to counteract dips in productivity as workflow disruptions become the new norm
Sixty-two percent of companies have seen decreases in productivity since enforcing work from home...
In a consumer-driven world, CDPs are essential
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech...
In a consumer-driven world, CDPs are essential
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech...
Pro Tip: How brands can enter TikTok with a viral challenge
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and...
Pro Tip: How brands can enter TikTok with a viral challenge
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and...
ML 20200513
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ML 20200513
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Retailers can now link their PayPal and Google Merchant Center accounts
The integration makes it easier to get up and running with Google's free Shopping...
Retailers can now link their PayPal and Google Merchant Center accounts
The integration makes it easier to get up and running with Google's free Shopping...
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of...
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of...
Amazon Posts: A feed-based shopping experience on Amazon
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new...
Amazon Posts: A feed-based shopping experience on Amazon
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new...
Authentic communication is more important than ever in the age of coronavirus
Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...
Authentic communication is more important than ever in the age of coronavirus
Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...
ML 20200512
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ML 20200512
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