Facebook will add ‘more human review’ of ad-targeting options
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last...
Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Thinking about an SEO platform? We compare 13 leading vendors
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage...
Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool
The brand is using a mobile wallet pass to promote its anti-animal-testing campaign. ...
Microsoft is newest member of Coalition for Better Ads
The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad...
Snapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiences
Snapchat is expanding the program’s scope to include companies that specialize in producing the content that appears after people swipe up on...
3 behavioral stats for retailers to supercharge your holiday strategy
Columnist Andrew Waber takes a look at consumers' retail search activity to give you insight into the keywords and product content that will...
Report: Amazon readying launch of Alexa-powered smart glasses
They would look like a regular pair of spectacles, with no camera....
Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns
The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new...
Pinterest opens self-serve version of Pin Collective branded-content program
Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform....
5 futuristic advertising channels and the first rule of advertising dynamics
To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he...
