Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Nov 16, 2018 at 4:13 pm ET

Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy

This holiday season, the social media platform has developed special gift-finding tools exclusively for Macy's, Lowe's, Kohl's and...

Amy Gesenhues | Nov 16, 2018 at 2:34 pm ET

Unlock multi-touch attribution with CRM campaign tracking

If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline...

Heather Cooan | Nov 16, 2018 at 11:06 am ET

Analyst: Amazon Echo owns 75 percent of global smart speaker market

Google had beaten Amazon in device shipments in the previous two quarters....

Greg Sterling | Nov 16, 2018 at 10:08 am ET

Driving sales and profits with Facebook Ads

This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also...

Joe Martinez | Nov 16, 2018 at 9:00 am ET

Marketing Day: Survey for digital agencies, new Instagram shopping features, AMP Story ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Nov 15, 2018 at 4:07 pm ET

Help us understand how digital agencies are evolving: Take our survey

If you work at a digital agency, we want to hear from you....

Ginny Marvin | Nov 15, 2018 at 4:02 pm ET

Use predictive personalization to drive increased conversion rates

Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences....

Digital Marketing Depot | Nov 15, 2018 at 3:16 pm ET

Instagram unveils 3 new shopping features ahead of holidays

Users will now be able find products via a business profile or video and save to a shopping collection....

Amy Gesenhues | Nov 15, 2018 at 2:02 pm ET

Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’

Facebook has been testing AR ads in the News Feed since...

Amy Gesenhues | Nov 15, 2018 at 12:36 pm ET

Build a strategy to grow your ABM program for 2019

Time to revisit your target account list and explore new channels to tighten alignment between sales and...

Peter Isaacson | Nov 15, 2018 at 7:35 am ET

Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers

Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content...

Kyle Henderick | Nov 15, 2018 at 7:30 am ET

AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads

The fullscreen ad format is now available to all...

Ginny Marvin | Nov 14, 2018 at 4:15 pm ET

Marketing Day: LinkedIn Pages, SAP buys Qualtrics, Black Friday shopping

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Nov 14, 2018 at 4:00 pm ET

Registration for MarTech is open!

MarTech® is where forward-thinking marketers gather to discover, learn, share, and connect. It preps you to navigate the marketing...

Marketing Land | Nov 14, 2018 at 12:10 pm ET