Programmatic TV is the future: Here’s how to capitalize on the opportunity
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your...
5 ways to write better email subject lines this holiday season
During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right...
Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs
M will use Fandango’s Chat Extension so that people can pull up a list of showtimes from Fandango’s site when planning an outing with...
Display advertising: 3 ways to improve your campaign targeting
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting...
Want to win more sales this holiday season? Don’t bet the farm on digital
When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data...
Facebook will target ads to people based on store visits, offline purchases, calls to businesses
Facebook is using its online-to-offline ad measurement tools for offline-to-online ad...
Pinterest’s interest-based ad-targeting options swell to more than 5,000
Pinterest’s expanded targeting options are supplied by its Taste Graph that has indexed more than 100 billion...
Facebook will add ‘more human review’ of ad-targeting options
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last...
Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Thinking about an SEO platform? We compare 13 leading vendors
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage...
Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool
The brand is using a mobile wallet pass to promote its anti-animal-testing campaign. ...
Microsoft is newest member of Coalition for Better Ads
The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad...
