How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and...
Mike Farrell | Jul 15, 2019 at 2:31 pm ET
How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and...
Here’s another sneak peek at the SMX East agenda
I’m checking in with an update from the Search Engine Land editors: They’re wrapping up the SMX® East agenda. It’s going to be bigger and...
Here’s another sneak peek at the SMX East agenda
I’m checking in with an update from the Search Engine Land editors: They’re wrapping up the SMX® East agenda. It’s going to be bigger and...
FTC slaps Facebook with long-awaited $5 billion fine for privacy violations
The fine is more than 200x the next largest monetary penalty imposed by the FTC....
FTC slaps Facebook with long-awaited $5 billion fine for privacy violations
The fine is more than 200x the next largest monetary penalty imposed by the FTC....
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to cash...
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to cash...
Recent funding news indicates increased need for data compliance management
The digital compliance industry is growing as organizations prioritize data...
Recent funding news indicates increased need for data compliance management
The digital compliance industry is growing as organizations prioritize data...
YouTube offers creators more revenue opportunities
The video platform announced new levels for Channel Memberships, Super Stickers and more merchandising...
YouTube offers creators more revenue opportunities
The video platform announced new levels for Channel Memberships, Super Stickers and more merchandising...
How agencies can use Kanban to manage client work
Optimizing workflow that is transparent means the team can be more efficient by identifying and eliminating...
How agencies can use Kanban to manage client work
Optimizing workflow that is transparent means the team can be more efficient by identifying and eliminating...
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
Company touts "MTA" solution as the next-generation in campaign measurement and analytics....
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
Company touts "MTA" solution as the next-generation in campaign measurement and analytics....
New Nielsen service offers podcast audience insights for advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing...
New Nielsen service offers podcast audience insights for advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing...
Twitter ArtHouse launches to give brands more access to creators, influencers
The ArtHouse team will include content strategists, digital producers and influencer marketing specialists....
Twitter ArtHouse launches to give brands more access to creators, influencers
The ArtHouse team will include content strategists, digital producers and influencer marketing specialists....
Facebook shows users more details about data used to target ads
Users will now be able to see the interests and categories used to target them and where the information came from....
Facebook shows users more details about data used to target ads
Users will now be able to see the interests and categories used to target them and where the information came from....
Martech vendors, retail marketers share martech predictions for Amazon Prime Day
Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term...
Martech vendors, retail marketers share martech predictions for Amazon Prime Day
Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term...
Here’s your sneak peek at the SMX East agenda
I just sat in on one of the coolest meetings… brainstorming the SMX® East agenda with the editors of Search Engine Land. This show is...
Here’s your sneak peek at the SMX East agenda
I just sat in on one of the coolest meetings… brainstorming the SMX® East agenda with the editors of Search Engine Land. This show is...
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job postings....
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job postings....
Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ data to marketers
The latest move from Cheetah Digital seeks to bring better customer data to marketers while keeping compliance at the...
Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ data to marketers
The latest move from Cheetah Digital seeks to bring better customer data to marketers while keeping compliance at the...
Pinterest unveils new video capabilities for brands
Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of...
Pinterest unveils new video capabilities for brands
Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of...
3 things every CMO should know about the creative production process
The proliferation of digital marketing channels has resulted in an explosion of demand for content – designs, websites, ads, multimedia,...
3 things every CMO should know about the creative production process
The proliferation of digital marketing channels has resulted in an explosion of demand for content – designs, websites, ads, multimedia,...
Most consumers believe online privacy is impossible, survey finds
The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information...
Most consumers believe online privacy is impossible, survey finds
The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information...
Expert advice. Actionable tactics. Lowest rates expire Saturday!
Join us at MarTech®, September 16-18 in Boston, for an unrivaled conference experience featuring 55+ sessions and keynotes, 60+ real-world...
Expert advice. Actionable tactics. Lowest rates expire Saturday!
Join us at MarTech®, September 16-18 in Boston, for an unrivaled conference experience featuring 55+ sessions and keynotes, 60+ real-world...
Facebook makes a play for creators with new tools, features for monetizing content
The new updates aim to help creators earn more and enable advertisers to collaborate on branded content more...
Facebook makes a play for creators with new tools, features for monetizing content
The new updates aim to help creators earn more and enable advertisers to collaborate on branded content more...