A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Your customers aren’t waiting till Black Friday, neither should you
Research shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers....
LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees
The new LinkedIn Pages are currently rolling out in the U.S. ...
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth....
8 ways marketers use call analytics in Salesforce to drive revenue
Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from...
Survey: Majority of consumers will spend 75% of holiday budgets online this year
But stores are driving an increasing percentage of online buying....
As Facebook prioritizes Stories over Newsfeed, will advertisers follow suit?
Marketers say creativity is key to maximizing returns across all of Facebook...
How long will the brand safety conversation continue?
Every brand will have a nuanced definition of a safe online environment and that's where the complexity of this topic...
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...
Facebook Attribution deep dive: Democratizing attribution for digital marketers
Facebook has put aside any platform bias and now there is a way to compare performance across...
WhatsApp ads are coming: Will advertisers start buying?
Social media marketing agencies and platforms weigh in on Facebook's plan to further monetize its encrypted messaging app....
Last chance: Save $450 on a seat at SMX West
Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join them January 30-31 in San Jose for:...
The disastrous consequences of measuring engagement
The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead....
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Hooked on a feeling: The forgotten factor in online advertising
We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or...
