Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard
This is the first time YouTube has released a list ranking six-second bumper ads....
Are you making a mistake by focusing solely on new customers?
It's easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need...
Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and...
When Amazon comes for your company, don’t lose focus on what matters: Your customer
Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company's survival? Contributor Joe Hyland...
7 killer ad tips for YouTube & video
Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube's video...
What’s better than a marketing tech stack? Your marketing org stack
We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually...
Marketing Day: Facebook tests Bonfire video app, a personalization road map & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
