Creating a data-first culture. Choosing the right marketing technology. Using AI for segmentation, personalization, and optimization. These are...
The company announced five new features aimed at customer acquisition, retention and app monetization efforts....
A Facebook spokesperson said the company is always looking to bring more Stories features to...
Beginning April 30, Facebook is ending relevance scores and shuttering six other metrics....
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script...
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and...
Starting small, or being very specific in defining what you’re trying to do, can earn some early wins with your ABM program....
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
Surveys suggest there's still considerable room for growth....
The human component of marketing remains as important as ever to make technology more effective over the lifetime of a brand-consumer...
Doug Brodman joins Twitter's after five years on Google's U.S. Agency...
Expert search marketers like you are attending SMX® Advanced June 3-5 in Seattle for actionable SEO and SEM tactics needed for continued...
It's time to catch up with B2C players and speak their...
Despite reported declines, advertisers say they aren't seeing an impact on campaigns (and that fixating on audience numbers isn't helpful...
Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other...
