Google Analytics 360: A Buyer’s Guide
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that...
Facebook bug allowed some advertisers to access other Facebook Analytics app data
The company says it fixed the issue that affected 21 apps and is notifying all businesses...
Target acquired: How to define and use your ideal target market
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create...
Marketing Day: iOS 12 release, Unacast unveils new industry pledge, MarTech Conference in Boston & more!
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content
The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and...
Discover the ‘new’ new rules of marketing
The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech®...
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business...
To demystify location data, Unacast offers ‘Clear View Transparency Pledge’
Unacast hopes to unlock the 'black box' of...
4 lessons learned from 200,000 Amazon beauty, personal care product pages
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this...
iOS 12 release gives users more power, marketers more options
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and...
Marketing Day: Google location tracking under investigation, AppleEvent, federal data privacy laws & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Report: Arizona attorney general investigating Google location tracking
Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies. ...
Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option
Lara Krug, the brand's VP, says the spot was inspired by the conflicting need to acquire new technology while simultaneously wanting to do a...
