Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
On average, 62% of 2017 holiday ad budgets from the top ten retailers went to TV ads....
Webinar: Google and Salesforce integration–how the two technologies fit together
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience — from the...
Here’s what Facebook says about ads and targeting on Portal
As Facebook starts shipping Portal devices, it trying to allay privacy concerns....
Step up your email personalization game
To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for...
Report: As Facebook portal goes on sale, smart speaker growth is slowing
There are now 53 million smart speaker devices in U.S. households according to an analyst firm's estimate....
Foursquare can now measure TV ads’ impact on offline store visits
The company can also measure multiple channels and their effect on real-world consumer behavior....
Snapchat integrates with Comscore to measure Discover channel traffic
The third-party measurement firm will show publishers' reach on...
Breaking through with meaningful content marketing in the age of storytelling
A conversation on the state of story-driven content with analyst and author Brian...
Step up your multichannel marketing game
Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain...
Survey: Expect more holiday spending, ‘blended retail’ shopping this year
Consumers on average will spend roughly $700 on holiday gifts this...
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data...
