Marketing Day: Facebook launches rating tool, Twitter video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories
Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands....
How will GDPR affect PPC marketers in the US?
Those in the US may think, 'This won’t affect me, I only do paid search marketing.' Contributor Manny Rivas suggests you reconsider and...
Reddit introduces native autoplay video ads optimized for the site’s recent redesign
Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view...
Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global...
LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized cards
Along with the standard available ad metrics, advertisers will have access to click and impressions for each card within the ad....
Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers....
Facebook launches tool to let users rate advertisers’ customer service
Advertisers with a high volume of negative feedback that fail to correct customer service issues could have their ad privileges removed....
Ericsson ad division says carrier location data provides it with competitive advantage
The company verifies its own location data by matching IDs against mobile carrier data sets....
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management...
Here’s what people are saying about MarTech
Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations,...
Marketing Day: Google bows to publisher pressure, Facebook loses ad dollars & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
The best unsubscribe email is the one you don’t send
If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for...
Direct-to-consumer advertisers are shifting ad dollars away from Facebook
After seeing a rise in CPMs and a drop in overall ad impressions during recent months, direct-to-consumer advertisers are shifting money away...
