Oracle Retail launches customer acquisition tool for commerce marketers
Consumer Insights uses first- and third-party data to help retailers identify potential customers using attributes of their best existing...
Oracle Retail launches customer acquisition tool for commerce marketers
Consumer Insights uses first- and third-party data to help retailers identify potential customers using attributes of their best existing...
Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new report
It estimates there are now 157 million of these devices in American homes....
Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new report
It estimates there are now 157 million of these devices in American homes....
DoubleVerify launches real-time, predictive ad effectiveness solution
The solution analyzes a mix of ad exposure and engagement data to gauge expected ad performance....
DoubleVerify launches real-time, predictive ad effectiveness solution
The solution analyzes a mix of ad exposure and engagement data to gauge expected ad performance....
MarTech is different. Check out the agenda.
Join us April 15-17 in San Jose to push the limits of marketing execution, process, and...
MarTech is different. Check out the agenda.
Join us April 15-17 in San Jose to push the limits of marketing execution, process, and...
HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
The company hopes to address complex usability challenges marketers face that are commonly associated with legacy enterprise systems....
HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
The company hopes to address complex usability challenges marketers face that are commonly associated with legacy enterprise systems....
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Spotify podcast ads can now track impressions, reach and audience data
The company’s latest offering is a first for the podcast advertising...
Spotify podcast ads can now track impressions, reach and audience data
The company’s latest offering is a first for the podcast advertising...
Mailchimp claims over 60% share of email industry in latest report
The company reports that customers sent nearly 350 billion emails in...
Mailchimp claims over 60% share of email industry in latest report
The company reports that customers sent nearly 350 billion emails in...
Soapbox: Does gamification have a place in your organization?
Gamifying employee experiences that educate and shape behaviors is a natural extension of our increasingly gamified...
Soapbox: Does gamification have a place in your organization?
Gamifying employee experiences that educate and shape behaviors is a natural extension of our increasingly gamified...
Business RCS messaging: Will it ever be a workable solution for marketers?
Android users can receive RCS messaging now but it's still an uncertain road ahead for marketers – and Apple isn't the only problem holding us...
Business RCS messaging: Will it ever be a workable solution for marketers?
Android users can receive RCS messaging now but it's still an uncertain road ahead for marketers – and Apple isn't the only problem holding us...
Collaboration solution from Qualtrics puts customer service employees at the center of customer experience
The tool seeks to drive cross-functional collaboration by collecting and analyzing customer-facing employee feedback....
Collaboration solution from Qualtrics puts customer service employees at the center of customer experience
The tool seeks to drive cross-functional collaboration by collecting and analyzing customer-facing employee feedback....
Scaled Agile releases SAFe 5.0 to address technical, agility gaps within enterprise infrastructures
The latest iteration provides guidance on how best to extend the "Lean-Agile mindset" in various business areas, including IT operations and...
Scaled Agile releases SAFe 5.0 to address technical, agility gaps within enterprise infrastructures
The latest iteration provides guidance on how best to extend the "Lean-Agile mindset" in various business areas, including IT operations and...
LiveRamp sheds location data business
The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...
LiveRamp sheds location data business
The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...
Salsify teams up with Snap36 to support 360-degree product images on Walmart.com
The partnership allows brands to create image-rich product pages that engage consumers and drive...
Salsify teams up with Snap36 to support 360-degree product images on Walmart.com
The partnership allows brands to create image-rich product pages that engage consumers and drive...
Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab
The ad shows at the top of the Explore tab for the first two visits per user, per...
Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab
The ad shows at the top of the Explore tab for the first two visits per user, per...
Traffic. Conversions. Sales. Attend Search Marketing Expo.
Register for SMX West by Saturday, January 18 to save up to $450 off on-site...
Traffic. Conversions. Sales. Attend Search Marketing Expo.
Register for SMX West by Saturday, January 18 to save up to $450 off on-site...
IBM launches new predictive ad solution for campaign creative elements
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a campaign....
IBM launches new predictive ad solution for campaign creative elements
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a campaign....
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PubMatic’s Identity Hub offers ID management solution in face of growing privacy regulations
The ad tech company's latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic's Prebid User ID...
PubMatic’s Identity Hub offers ID management solution in face of growing privacy regulations
The ad tech company's latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic's Prebid User ID...
2020 Outlook for AI in B2B Marketing
Discover the top trends in AI use cases for marketing. Join us on Thursday, January 9th, for this live...
2020 Outlook for AI in B2B Marketing
Discover the top trends in AI use cases for marketing. Join us on Thursday, January 9th, for this live...