Survey: 118 million smart speakers in US, but expectation is low for future demand
52 percent of smart speaker owners have two or more devices in their homes....
Greg Sterling | Jan 8, 2019 at 3:56 pm ET
Amazon’s latest ad test: Targeted Product Sampling
The program, currently in pilot, could eventually be available to CPG companies via Amazon's self-service ad...
The MarTech agenda is live. See what’s in store & join us in San Jose!
Seasoned marketers are right to be wary of too many industry predictions, but I’m quite certain of three things for the year ahead: Marketing...
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
The third-party integrations are aimed at eliminating invalid traffic on the mobile app...
Winning on Amazon: Here are 3 strategies that can help
Ask hard questions about your product assortment and get yourself ready for the 'One Vendor' change on the Brand...
Account-based marketing tools: What you need to know
An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company....
Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships
The company has started testing an advertising opportunity that will allow brands to sponsor the curated playlists "end-to-end."...
Help us anonymously benchmark marketing operations and technology salaries
Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary...
As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths
Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion...
Amazon adopts MRC viewability standard for conversion attribution
View-through conversions are now attributed to viewable impressions...
It’s post-holiday return season: How marketers can make the best of it
U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the...
Email trustworthiness: Here’s how to avoid looking like spam
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing...
3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...