Marketing Day: LinkedIn Campaign Manager, Google Ads tips, U.S. data privacy laws

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Nov 6, 2018 at 4:00 pm ET

Stop monthly newsletters: Learn how to make the most of your email list

Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer's journey, and providing...

Jessica Foster | Nov 6, 2018 at 3:20 pm ET

Limited time: Lock in exclusive savings to SMX West

Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land’s SMX® West,...

Marketing Land | Nov 6, 2018 at 1:53 pm ET

LinkedIn reorients Campaign Manager with objective-based campaign workflow

This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in July....

Amy Gesenhues | Nov 6, 2018 at 11:09 am ET

Why the SaaS model is right for programmatic

By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies...

Tim Vanderhook | Nov 6, 2018 at 10:50 am ET

Tips for using the new Google Ads interface

There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big...

Mona Elesseily | Nov 5, 2018 at 5:33 pm ET

Study finds decline in ‘trust’ costs corporations billions in profits

Firm tied $180 billion in revenue losses to declines in trust across 54 percent of companies in its index....

Greg Sterling | Nov 5, 2018 at 5:07 pm ET

Marketing Day: Pinterest’s new CMO, Facebook’s holiday pop-up stores, Jet.com custom shops

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing...

Amy Gesenhues | Nov 5, 2018 at 4:00 pm ET

Pinterest names Andréa Mallard as the company’s first CMO

Before joining Pinterest, Mallard served as the CMO for Gap Inc.'s Athleta...

Amy Gesenhues | Nov 5, 2018 at 3:32 pm ET

Why does structured data matter for SEO?

Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach...

Digital Marketing Depot | Nov 5, 2018 at 2:05 pm ET

Facebook launches holiday pop-up stores in Macy’s to promote digital-native SMBs

Shops will be open through February 2019 in nine Macy's stores across the US....

Greg Sterling | Nov 5, 2018 at 11:37 am ET

Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace

The branded stores are aimed at appealing to Jet's target urban...

Ginny Marvin | Nov 2, 2018 at 5:53 pm ET

The 5-step approach to driving retail growth

Here's what successful retailers are doing to survive and thrive in the current competitive environment....

Jordan Elkind | Nov 2, 2018 at 4:24 pm ET

It takes a village: Story creation in the digital age

Marketers must define the rules that govern the narrative space between brand and...

Peter Minnium | Nov 2, 2018 at 4:10 pm ET

Marketing Day: Programmatic display ads, Instagram tests new ad format, Facebook analytics

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...

Amy Gesenhues | Nov 2, 2018 at 4:00 pm ET