Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication
The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad...
Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication
The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad...
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a...
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a...
Should we make socially irresponsible brands appealing again?
These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social...
Should we make socially irresponsible brands appealing again?
These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social...
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains....
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains....
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving...
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving...
Campaign Monitor launches email solution for retailers with acquisition of Conversio
This is the second acquisition this year for the CM Group, owner of email marketing platform Campaign Monitor....
Campaign Monitor launches email solution for retailers with acquisition of Conversio
This is the second acquisition this year for the CM Group, owner of email marketing platform Campaign Monitor....
Google to address ad frequency with machine learning when cookies aren’t available
The feature will launch first in Display & Video and eventually come to Google...
Google to address ad frequency with machine learning when cookies aren’t available
The feature will launch first in Display & Video and eventually come to Google...
Behind the scenes at SMX East
What are the Search Engine Land editors most looking forward to at SMX...
Behind the scenes at SMX East
What are the Search Engine Land editors most looking forward to at SMX...
Getting the big picture for the future of email
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw...
Getting the big picture for the future of email
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw...
Oracle Eloqua adds automated ABM capabilities with Metadata integration
Metadata's platform automates the execution and optimization of B2B lead generation advertising...
Oracle Eloqua adds automated ABM capabilities with Metadata integration
Metadata's platform automates the execution and optimization of B2B lead generation advertising...
Google AdSense publishers can now turn on Auto ads without new code
New controls and reporting features for the machine learning-driven ad placements are also rolling out....
Google AdSense publishers can now turn on Auto ads without new code
New controls and reporting features for the machine learning-driven ad placements are also rolling out....
MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a...
MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a...
Get lead scoring data right in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there....
Get lead scoring data right in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there....
14 industry experts on the future of attribution
Competition for customers’ attention has never been so relentless, or so...
14 industry experts on the future of attribution
Competition for customers’ attention has never been so relentless, or so...
Email marketing: Understanding the elements of Permission
These four elements are key to the Periodic Table of Email Optimization and Deliverability -- and to your success as an email marketer....
Email marketing: Understanding the elements of Permission
These four elements are key to the Periodic Table of Email Optimization and Deliverability -- and to your success as an email marketer....
Mobile conversions rising, but desktop conversions still 93% more valuable, study says
Mobile conversions are growing, however most people still favor the desktop for...
Mobile conversions rising, but desktop conversions still 93% more valuable, study says
Mobile conversions are growing, however most people still favor the desktop for...
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can...
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can...
What’s the most important skill a CMO needs? Cross-functionallty
Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for...
What’s the most important skill a CMO needs? Cross-functionallty
Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for...