Why the C-suite loves loyalty
Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer...
To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments
Today's highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by...
Gab.ai sues Google after removal from Play store for hate-speech violations
Social network created as 'safe space for the alt-right' claims Google abused its market power....
Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’
A ProPublica report has revealed the perils of relying on an unchecked algorithm and self-reported user...
Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing...
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare
Facebook's and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack...
‘Clash of Clans’ reclaims its lead on YouTube’s top 10 list of most popular video ads in August
Supercell's popular video game is a veteran on YouTube's ad leaderboard, but hasn't held the No. 1 spot since...
Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard
This is the first time YouTube has released a list ranking six-second bumper ads....
Are you making a mistake by focusing solely on new customers?
It's easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need...
Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and...
