Marketing analytics buyer’s guide for 2019
Cardinal Path’s Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools,...
Digital Marketing Depot | Mar 8, 2019 at 12:54 pm ET
The new age of ‘customer’ data
The martech ecosystem needs a new class of tools for data buyers and sellers that curates and leverages date both online and...
U.S. podcast audiences keep growing, 62 million listening weekly
Half of the U.S. has now listened to a podcast, according to Edison...
Why agencies are feeling ‘meh’ about automation
Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI...
Elevate your martech skills with deep-dive, hands-on training
A couple weeks back I previewed the graduate-level keynotes and sessions coming to MarTech, plus seven other awesome reasons to join us April...
Google Ad Manager adopting first price auctions for programmatic display, video
The decision comes amid industry calls for greater transparency and simplicity in...
Twitter’s new tool gives video creators insights to boost engagement
The "Everything is Timing" tool gives an aggregate view of when people on Twitter are watching video....
Why developers should play a big role in your next marketing campaign
With product reputation at stake and developers influencing budget decisions, it’s more important than ever for marketers to win them over....
Embracing automation and maximizing SEO performance
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter...
How to Use Intelligent Site Search to Increase Conversions
Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily...
Expect more Instagram branded content ad opportunities in 2019
Instagram says it is encouraged by early testing and advertiser...
Time’s running out! Book your SMX Advanced pass now!
Last week, we shared with you 10 great reasons why you should attend SMX® Advanced, June 3-5 in Seattle — and I could sling another ten...
Retailers spent nearly 50% of mobile ad dollars in second half of 2018
The retail industry's share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato's...
Confirm the integrity of your data
Work with partners who can help you build an early warning system for any data issues that arise because your investment is at...
Compare 22 top customer data platform vendors
Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party...