Why you should embrace a full-funnel strategy for programmatic display
Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here's why....
Instagram reportedly testing new promoted Stories ad option for business accounts
It could open up Stories ads to smaller businesses with limited...
Instagram now lets users add IGTV video ‘previews’ to Stories
The new feature is an effort to drive more traffic to IGTV...
Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics
Both are currently in beta, with rollouts happening over the next several...
Become a better search marketer in 2019 – the SMX West agenda is live
Serious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in...
How to make your emails shine bright during ‘Gray November’
The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list...
Instagram introduces new hashtag search API for businesses
The new API limits search queries to 30 unique hashtags within a seven-day...
Digital work crisis — take the survey…
You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we’re...
Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad
Each image can link to a separate landing...
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets....
3 things marketers should know about Facebook’s Q3 earnings
The company is investing heavily is shifting its monetization strategy from newsfeed to Stories, messaging and video....
Video advertising’s bright future and what you should be doing now
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now....
How to personalize without crossing the ‘creepy line’
Creeping out your customers is bad for business. Here’s how to message without going over the...
Snap executive team gets two new chiefs: a chief business officer and chief strategy officer
Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer....
