Build more emotionally engaging experiences with a personalized data strategy
Here are three audience management strategies marketers can use to supply new and captivating...
Rakhi Patel | Dec 28, 2018 at 8:10 am ET
Marketing tools can be leveraged by sales teams, here’s how
Webinars, media coverage and video are marketing tactics that can be invaluable for...
What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and...
Year in Review: Top 10 digital marketing expert columns of 2018
A roundup of the most read columns from our digital marketing experts of the...
Publishers using real-time data can help their bottom line, here’s how
It's time publishers caught up to marketers on the personalization front. These three strategies can...
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads....
Compare 17 top SEO tools and platforms
Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of...
Alexa’s stellar holiday season bodes well for smart speakers, connected technology
Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in...
Social media 2018 put the spotlight on data, video, Stories
A wrap up of this year's social media advertising highlights....
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused...
Instagram CPCs, CPMs drop as click-throughs continue to climb
AdStage's Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter....
Facebook’s year of apologies (to marketers)
Ten notable times Facebook said -- or, should have said -- "We're sorry" to marketers and advertisers in...
Without marketing strategy, the LUMAscape is one hand clapping
Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop...
3 inspiring campaigns that remind brands to be human during the holidays
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to...
The brand storytelling genius of the Coca-Cola Santa
Learn how Coca-Cola developed an effective "partnership" with Santa Claus in a series of holiday ads that stretch through the better part of a...
Online shopping revenues will reach $126 billion by December 31, says Adobe
Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to...
Initiative CEO calls out Facebook, says he’s advising clients to pull ads
Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than...