Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
Marketing Day: Twitter gets audio, Facebook Instant Experience ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
YouTube to end Director onsite services on October 31
YouTube has stopped accepting new sign-ups for the video ad production service previously available in multiple...
Facebook is combining website, app, offline purchase data into one view for advertisers
The company also added new Standard Events and app-specific...
Twitter adds audio-only broadcasting for iOS app, Periscope
Responding to user demand, Twitter gets in on the rising popularity of...
Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities
The full-screen mobile ad can now be used in retargeting campaigns....
Marketing Day: Senate grills Facebook and Twitter (again), Google spoofed by fake Russian trolls & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Making potential customers happy: How to nurture the best possible leads
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and...
Virtual reality enters its ‘trough of despair’ as shipments decline
It wouldn't be fair to say VR is dead, but from a consumer electronics perspective, it's not far from...
Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots
While Facebook's Sheryl Sandberg and Twitter's Jack Dorsey had very little new information to share, that could be both a blessing or a curse...
Using Voice Search to Transform Your Local Search Strategy
More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per...
As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again
The advocacy group undermines Google's claims that its systems are robust and can quickly detect and take down fake accounts....
Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps
Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics....
Amazon streamlines ad products under new Amazon Advertising brand
So long, acronym soup of AMS, AMG and AAP, as those brands retire in favor of a unified...
