Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads
This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads.
Innovation in audio ad formats doesn’t come around very often. Until now, just about the only variable has been how long they run, with :15s and :30s dominating the audio ad landscape.
Today Pandora has changed that.
The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them at scale.