Phy’s new platform generates dynamic landing content from standard QR codes
Moving on from the Physical Web, the Nashville-based company is trying to make QR codes into a more flexible marketing tool.
Phy is out this week with a new QR-based platform for dynamically generated pages of linked previews.
Called Multi-Action QR Codes, it employs standard QR codes that can be read by any regular QR scanner. QR scanning has become a widely available capability, native in the camera app for Apple devices, and it is found inside several popular social apps, including Facebook, Snapchat, Pinterest and Twitter.
Phy is the new name for BKON Connect, which previously had been focused on the Physical Web. In the Physical Web, real-world beacons supporting Google’s Eddystone URL protocol could, for instance, broadcast a link so that a customer standing outside a restaurant could see the menu for the restaurant on her smartphone. Unlike standard beacons, no app was needed.
But when Google announced last November it was dropping support for the Physical Web in its Chrome browser, the Nashville-based company shifted much of its attention to QR codes.