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Pinterest (Finally) Gets Serious About Mobile With New iOS, Android Apps
Pinterest has become one of social media’s big boys over the past year with its surge in traffic (and the attendant growing pains) and big funding rounds, but it hasn’t had a mobile experience to complement or even aid in that growth.
It does now.
During its first summer party last night in San Francisco, Pinterest announced an upgrade to its iOS app and also its first Android-specific app. The apps are available in Apple’s App Store and in Google Play, or you can use the handy links that Pinterest is providing on its website. Kindle Fire owners will be able to get Pinterest from the Amazon Appstore later this week.
I haven’t tried the Android app yet but, in my opinion, the new iPhone and iPad apps are light years better than what Pinterest had before. Just the fact that Pinterest has separate apps for the iPhone and iPad is a big step in the right direction for a site that offers so much compelling visual content. The layout is much more enjoyable, there’s a lot of new content and sharing options, and the apps feel much faster, too.
These new mobile apps, combined with Pinterest recently opening its doors to anyone, should lead to another round of growth and increased activity on the site.