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Social Media Marketing

Pinterest Grows Up & Goes Corporate With New Tools (And TOS) For Businesses

Now businesses can participate on Pinterest as their own corporate selves instead of as individuals. Today Pinterest launched a new business site that will allow a brand to participate under the corporate name. Some of the benefits that businesses will gain with the new accounts are better tools, case studies and insight into new features. […]

Greg Finn on November 14, 2012 at 12:32 pm
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Now businesses can participate on Pinterest as their own corporate selves instead of as individuals. Today Pinterest launched a new business site that will allow a brand to participate under the corporate name.

Some of the benefits that businesses will gain with the new accounts are better tools, case studies and insight into new features.

  • Verify your website
    Brands can now officially become verified and be viewed as the official company source.
  • Add buttons and widgets
    Companies can use the various buttons and widgets to build more Pinterest engagement to their profiles and boards.
  • Gain access to upcoming features
    Those acting as brands will be able to gain advance knowledge on future products and services for businesses and audience metrics.

A resources section has been crated for businesses that cover case studies, best practices, guides and brand documentation. A new terms of service has also been put into place for the new business accounts.

Those brands who’ve been using individual accounts can easily convert over – no new account required.

For more information see the official Pinterest blog post.



About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Channel: Social Media MarketingPinterestPinterest: Business Use & AdvertisingPinterest: Legal

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