Get the most important digital marketing news each day.
Pinterest Lands Another $200 Million In Funding
Pinterest has secured another round of funding, this one to the tune of $200 million. It values the image-based social network at $2.5 billion.
AllThingsD broke the news this afternoon, and received this confirmation statement from Pinterest CEO Ben Silbermann:
“Our focus is on helping millions of people discover things they love
and get inspiration to go do those things in their life. This investment gives us
more resources to help realize that vision.”
Pinterest recently completed its first acquisition with the January purchase of Punchfork, a popular recipe site.
That was, no doubt, helped by Pinterest’s previous $100 million funding last May from Japanese e-commerce giant Rakuten. That funding valued Pinterest at $1.5 billion, which means today’s round represents a 67 percent valuation increase.
AllThingsD says this new round was led by Valiant Capital Management with Pinterest’s existing investors also participating.
Nielsen recently estimated that Pinterest saw more than a 1,000 percent increase in unique visitors in 2012.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.