• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Pinterest Launches “Marketing Developer Partners” Program

Pinterest gives content publishing API access to 10 companies that offer social media management tools and services.

Martin Beck on April 27, 2015 at 10:01 am
  • More
pinterest-dots-fade-1920

Pinterest today announced a partnership with marketing technology companies to give businesses more tools and services for marketing on Pinterest.

Called Marketing Developer Partners, this is Pinterest’s first official program to give API access to companies offering social media management platforms to brands and businesses. Facebook and Twitter both have similar programs to help coordinate third-party integration, which makes this a natural move for Pinterest as it continues make a case to be a serious alternative for marketers’ dollars.

Pinterest has selected 10 partners — Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind — to launch the program, giving them access to the company’s content publishing API. Some — including Pinterest specialist Tailwind — already had beta access to the API but all now are offering their customers tools to manage Pinterest along with other networks.

“These platforms help businesses scale and optimize their presence in marketing,” Jyri Kidwell, Pinterest head of marketing developer partnerships, told Marketing Land. “So now we want them to be able to scale and optimize their marketing on Pinterest.”

The features available on the platforms will be familiar to anyone who has used social management platforms, including the ability to publish or schedule Pins to publish later, optimizing to help predict best times of day or days of week to publish and content tagging to help understand how categories are performing. Testing has produced strong results, Kidwell said; Kraft is using Ahalogy and Dove and Hellmann’s are using Percolate and all are producing a higher volume of Pins and engagement.

“Over this test period we have published millions of pins through these partners,” Kidwell said, “and we are seeing stronger than average repin rates.”

Pinterest also announced today that it’s giving test access to the ads API with several technology partners and brands. The company isn’t releasing details about features or participants but the general concept is the same content publishing API, except for Promoted Pins.

Read more about today’s launch on Pinterest’s business blog.



About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Channel: Social Media MarketingPinterestSocial Media Marketing

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

Available On-Demand: SMX Create

×


Learn More About Our SMX Events

White Papers

  • Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization
  • Converting with Conversational AI
  • 4 Ways Chatbot Marketing Can Drive Sales
  • Client Reporting Best Practices Guide
  • Gartner Magic Quadrant for Digital Experience Platforms
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.