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Pinterest To Open Promoted Pins For All US Businesses

Self-service ads will be available in January; Pinterest now has more than 1 million active businesses accounts.

Martin Beck on December 15, 2015 at 7:05 pm

The Pinterest waitlist waiting will soon be over. The company said today that starting in January, all US advertisers will be able to buy Promoted Pins.

The company officially launched Promoted Pins, its first advertising product, last January but limited access to partner advertisers. Earlier this year, it opened up access to the native ad unit to more small and medium businesses. Now, Pinterest will give full access to all businesses.

“The business is scaling very rapidly,” Pinterest’s general manager of monetization, Tim Kendall, told USA Today.

To service that scale — Pinterest also announced today that it now has more than one million active business accounts globally — the company will depend on its self-service tools.

As the Wall Street Journal reported this week, the company will now only offer hands-on ad support for businesses in the retail and consumer goods categories. Everyone else will be able to buy ads with the self-serve platform or the ad tech partners that plug into the Pinterest API.