• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Pinterest: We Have Doubled The Number Of Male Active Users In The Last Year

As a privately held company, Pinterest doesn’t have to share user growth figures with shareholders. That means we don’t know exactly how many Pinners there are on the popular social bookmarking network. But we do know  that women make up a large majority of users, perhaps as many at 80%, as a RJMetrics study found […]

Martin Beck on November 10, 2014 at 9:10 pm
  • More

pinterest-slideAs a privately held company, Pinterest doesn’t have to share user growth figures with shareholders. That means we don’t know exactly how many Pinners there are on the popular social bookmarking network.

But we do know  that women make up a large majority of users, perhaps as many at 80%, as a RJMetrics study found in May. It’s one of those truisms that has the advantage of being true.

Pinterest doesn’t deny it, but wants to make the case that it’s more than just a one-trick social network. Tonight at the San Francisco headquarters, Pinterest’s head of engineering Michael Lopp shared some demographic figures in a session with journalists before a Pinterest engineering community event. We weren’t at the meeting, but a Pinterest spokesperson shared some new stats from Loop’s presentation:

  • Pinterest has doubled the number of male active users in the past year.
  • men make up one-third of all new Pinterest sign-ups, and that the growth rate for men is higher than for women.
  • more men use Pinterest in the United State than read Sports Illustrated and GQ combined
  • there is a 50-50 split among men and women users in emerging markets like India, Korea and Japan

The majority of Loop’s talk focused on improvements the company has made on its search product, Guided Search, and other details about how the network processes the more than 120,000 requests it receives every second. For more about those figures, see my colleague Greg Sterling’s Search Engine Land post: Pinterest Evolving Into A Personalized Search Substitute.



About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Channel: Social Media MarketingPinterestSocial Media Marketing

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses
  • Visual Experiences That Connect: A look at the power of UGC and the tech needed to support it
  • Become an Experience-Led Business with an Agile CX Tech Stack
  • Transformational CX: Video-Powered Experiences Meet Consumers’ Demands
  • What Customer Experience Means in 2021
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.