Pinterest Updates Follow Button To Preview Brands’ Latest Pins

Pinterest rolled out a new Follow button today that gives users a visual sample of what following a brand or business will mean.

Users who click on the button will see a dialogue box with previews of an account’s latest pins, “and your visitors won’t ever have to leave your website to follow you,” Pinterest product manager Jason Costa wrote in a blog post. “Once someone follows your account, they’ll start seeing your Pins in their home feed.”

It’s another smart move by Pinterest, which is working to turn its popular image-based social network into a money maker. It’s cautiously moving into advertising, last month rolling out a self-serve dashboard to allow select advertisers to buy Promoted Pins.

Its 60 million monthly visitors (according to comScore) already show great affinity for pinning products and the new follow button — which is a free widget and doesn’t require updating on websites that had the old button — could serve as subtle reminder of that fact to businesses and brands.

About The Author

Martin Beck

Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.