Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of “Spam Clicks” In Half

Pinterest has upped its game against spam, claiming to have cut the number of Pinners who click on spam in half during the last six months.

In an announcement released today, the company said the amount of spam reported on the site has “nose dived” so low that it’s not even a useful metric anymore.

According to Pinterest, the system it now has in place responds twice as fast to internal spam request. “Our system’s ability to successfully respond to bad behavior improved from 95 percent to 99.99 percent,” writes Pinterest “Black Ops” manager Marty Weiner.

Weiner says Pinterest’s anti-spam efforts are the result of a system it begin building last year called Stringray, a stream processor and rule engine that can pre-empt spam attacks.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.