Pinterest’s head of ad products exits company less than 6 months after taking over ad business

Pinterest has confirmed that its head of ad products, Jon Alferness, has left the company and that it has made a change to its product organization team. According to a Pinterest spokesperson, the company’s consumer product and ads product teams are now combined into one group — an integrated product team — led by SVP of Product Lawrence Ripsher.

Alferness had been with Pinterest for less than a year, joining the company in July 2017. By December, he was promoted to head of Pinterest’s ad business when it was announced that Tim Kendall, Pinterest’s former head of ads, was leaving the company. At the time, Alferness was given the title SVP of Ads and Commerce and reported directly to Pinterest CEO Ben Silbermann.

Pinterest released the following statement in connection with Alferness leaving the company:

Pinterest helps you discover and do what you love. To deliver on this mission, we help partners put their ads in front of people who will love their products and services. With this in mind, we’ve built an integrated product team that resulted in a change of leadership. This builds on our momentum and will deliver better products for Pinners and partners. We would like to thank Jon for all of the work he did for the company and we wish him well.

Alferness’ exit comes on the heels of Pinterest hiring Francoise Brougher as its first COO. A former top executive for Square, Brougher oversees Pinterest’s sales, partner marketing, measurement, corporate and business development and the company’s communications teams.

Recode first broke Alferness’ exit on April 3, noting the company’s restructuring in anticipation of its upcoming IPO, which is rumored to happen sometime in early 2019.

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.