Pixability offers a new self-service video ad platform

Barry Levine on
  • Categories: A-From MTT, Channel: Martech: Advertising, Video
  • Video ad platform Pixability is out with a new self-service integrated platform for YouTube, Facebook and Instagram.

    The Boston-based company says the new offering is unique because marketers can conduct their campaigns for those three environments via a single interface that tracks them as a unified effort.

    This is the first integrated platform that enables video ad campaigns across Facebook, Instagram and YouTube, Chief Product Officer Alan Beiagi told me, and the first outside of Google to offer self-service for buying and dynamically optimizing video ads for YouTube ads. The platform can scan more than 7.8 million YouTube channels, which the company says is nine times what any other tool offers.

    [Read the full article on MarTech Today.]

    About The Author

    Barry Levine
    Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.