[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik

As more video content is consumed online, rather than via a traditional TV set, advertisers are following along and looking for new ways to reach viewers as they watch film and TV content on their smartphones, tablets or anything else with an internet connection.

That kind of content delivery — when it bypasses traditional cable and satellite providers — is called “over the top,” or OTT for short, and it’s a fast-growing space for marketers and advertisers. It’s also the subject of the latest episode of our weekly podcast, Marketing Land Live. Our martech reporter, Barry Levine, hosts a conversation with Andre Swanston, co-founder and CEO of Tru Optik, and Campbell Foster, Director of Product Marketing at Adobe, covering topics like

• the current state of the OTT advertising ecosystem
• how ad targeting works in OTT delivery and how differs from web-based targeting
• the current state of ad inventory in OTT delivery
• where the space will be five years from now

This episode runs about 29 minutes. You can listen to it below, and be sure to scroll down for this week’s Show Notes, with links for more information.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV

OTT television joins the world of user profiles in Tru Optik/Experian partnership

Adobe adds live video ad insertion and tighter video stream measurement

MarTech Landscape: What is OTT programming and why does it matter?

Note: As mentioned during the podcast, the next episode of Marketing Land Live should be available the week of November 28. Thanks for listening!

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.