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CMO Zone

[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien

In this week's show, we launch a new series, "The Path to CMO," with the first Chief Marketing Officer in the history of one of the biggest professional services companies in the world.

Matt McGee on December 1, 2016 at 9:27 am
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Did you know that Deloitte, the accounting and professional services giant that’s been around for 171 years, never had a Chief Marketing Officer until last year? It’s true! And in this week’s episode of Marketing Land Live, we’re excited to introduce you to that CMO, Diana O’Brien. O’Brien started with Deloitte in 1985 and became CMO in March 2015, and this week she tells the story of her 30-year journey to Chief Marketing Officer.

This is the first in an occasional podcast series that we’re calling “The Path to CMO.” Marketing Land’s Amy Gesenhues will talk to top marketing executives from some of the biggest companies in the world about how they got started in marketing and how they made it to the C-suite.

This episode runs 41 minutes and you can listen below, or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.



About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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Channel: CMO ZoneInterviewsMarketing Land Live Podcast

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