[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google Home?
In this week's episode, we speak with IDC's Gerry Murray about what it means to be a marketer -- and how marketing is going to change -- as consumers spend more time talking to their Echoes, Dots, Homes and other voice-powered devices.
You’ve seen the numbers: Amazon sold an estimated 3+ million Echo devices just during the 2016 holiday shopping season, marking a 60 percent increase in Echo ownership. Looking ahead, another estimate predicts that more than 30 million voice-powered devices will be in homes by the end of this year. If that’s accurate, and the trend continues, we’re looking at a tidal wave of change in how consumers search for and receive information.
And any time consumer behavior changes significantly, it’s big news for marketers. In this week’s episode of Marketing Land Live, we visit with Gerry Murray, director of research for marketing and sales tech at IDC, who sees these intelligent agents on a similar adoption curve as mobile was many years ago. And he says marketers are going to have to change their playbook for a time when consumers are regularly interacting with bots and intelligent agents.
This episode runs 35 minutes, and you can listen below or use the link below to subscribe via your favorite podcast service.
Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.