Project Glass Officially Becomes Google Glass, Says Consumer Launch “Many Months” Away

The device formerly known as Project Glass is now being called Google Glass, in recognition that this is what most people who actually have Google’s smartglasses are calling them.

Google shared the news today on Google+, telling those who were following the “Project Glass” page there that the page was changing its name to “Google Glass.”

This was being done in recognition of the common usage and that the “project” days are over, as Glass is a reality now for so many Google Glass Explorers. As Google explained:

Just a heads up that we’ve changed our page name to +Google Glass since that’s what most of you are calling us nowadays.

When we created this page more than a year ago, we chose “Project” to recognize that we were all exploring something new. Back then, the Glass Explorer Edition was still just a hope and a dream. Now we have Explorers with their very own Glass dreaming and exploring with us.

While we’re still many months away from a wider consumer launch, we’re updating our page name to reflect where we are today.

Google made a similar change on Twitter, where it was previously tweeting as @projectglass.

It shifted all the followers it had there to a new account, @googleglass.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.