Publishers Clearing House attributes 26 percent revenue lift to header bidding
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer.
Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes.
Among marketers, it’s also known as the holder of one of the largest repositories of “people-based” profiles, where users are identified by name. The company says its database reaches into nearly three-quarters of all US households.
PCH is announcing this week that, as a result of its launching header bidding through an integration with OpenX’s private ad marketplace this past summer, its ad revenues have increased by 26 percent on PCH.com, its largest digital property. This translates into an average daily increase of $10,000, PCH said.