With push notifications, there’s always room for improvement
Push notifications have made some positive headway over the past few years, but there's clearly still room for improvement. Columnist Kristin Cronin offers tips on how to up your push game without pushing users away.
Congratulations, mobile marketers. Your valiant efforts at improving the value of push notifications have paid off.
New consumer research tells us that push notifications have greatly improved over the last few years. In fact, more than half of respondents in a recent survey conducted by my employer, Localytics, agreed. We’ve even seen that 65 percent of users with push enabled have returned to an app within 30 days.
While this is surely reason to celebrate, 38 percent of mobile users still feel the quality of push notifications has remained the same. Worse, 10 percent say push messages have deteriorated.
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