• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Pushing Place Tips, Facebook Offers Free Bluetooth Beacons To U.S. SMBs

Facebook is expanding its location-based program to reach walk-in consumers with marketing messages.

Martin Beck on June 8, 2015 at 3:20 pm
  • More
facebook-local3-ss-1920

In January Facebook introduced Place Tips as a way for businesses to serve marketing messages to people visiting their real-world locations.

Triggered for users who check in at a location or have their location settings activated in Facebook mobile apps, Place Tips offer advice, recommendations and other information from friends with have visited the location and from the business itself.

Place Tip information shows up at the top of News Feeds for people in stores or other locations giving local businesses a prime opportunity to connect to consumers. Each person’s Place Tips are unique, Facebook said. “At a restaurant, Place Tips can show the menu, reviews and frequently mentioned information about the establishment, like a signature cocktail or popular table,” the company wrote in a blog post. “Place Tips for a retail store can help customers find business hours, locate popular items and learn about upcoming events.”

Facebook says that Place Tips have caused “a steady uptick in Page traffic from in-store visitors” for local businesses that are using them.

Today Facebook announced a way for more businesses to optimize their Place Tips. The company is offering free Bluetooth beacons to U.S. businesses, expanding support for such devices beyond their experimental trial in New York City.

Facebook tracks users’ location using cell tower and WiFi triangulation and GPS location, but the beacons are the most effective way to trigger Place Tips, at least for people using Facebook’s iPhone app. Currently, Android users are served Place Tips through the other location signals. A Facebook spokesperson said Android support for beacon triggering is coming soon.

Businesses interested in applying for a free beacon, can sign up here. Businesses with active Facebook Pages will be given priority, Facebook said, because Place Tips are only shown to people when there is “enough content from the business and a person’s friends to offer an enjoyable experience.”

placetips

About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Channel: Social Media MarketingFacebookSocial Media Marketing

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok