Quantcast, Smaato release tools in support of the IAB Framework for GDPR
Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato is out with the first supporting SDK and soon, a consent tool for apps.
With GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive Advertising Bureau’s (IAB) recently announced Transparency and Consent Framework.
This week, measurement/analytics firm Quantcast is out with a free consent platform called Quantcast Choice, which it says is the first widely available implementation thus far in the new category of consent management platforms for websites.
The platform, Chief Privacy Officer Ghita Harris-Newton told me, has been in beta since February and has been tested by publishers in the US and Europe.