Quora intros bulk ad creation, editing
The bulk ads editor and creator is an important development for advertisers -- and Quora.
Ready to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager.
How it works. Upload and download. The bulk ads editor has templates to download. You’ll create and edit ads in a CSV file or in Excel.
The bulk ads creator is available for text ads only at this time. You can edit text in existing image ads now, though.
Why you should care. Quora has checked off a lot of boxes — conversion tracking, retargeting, new ad formats, etc., but nobody wants to spend time on tedious, repetitive tasks. The need to manually add and edit a bunch of ads in a UI adds friction and can keep advertisers from fully investing. Bulk editing capabilities are key for any ad platform to increase advertiser adoption and budget flow. This could help attract more advertisers and entice existing advertisers to further build out their campaigns.
If you’re a current Quora advertiser, now’s a good time to download and spot check your current ads by downloading them with the editor.