Get the most important digital marketing news each day.
Quora: We’re Not Just About Tech Content, You Know?
About a year ago, while researching Quora for one of my speaking commitments, I typed “bikes” into its search box to see if there was even a single question-answer combo about such a non-tech / non-web topic.
I was pleasantly surprised by the results.
Quora had a reputation as being extremely heavy on tech and web-related content, with little content of interest for the so-called “regular Joe.” But that’s not what I found. There were several active topics with plenty of bike-related content. Last summer, I used this screenshot below in a blog post on my Small Business Search Marketing blog in which I suggested that regular small business owners could find blog content ideas by reading Quora:
Quora’s content reputation apparently hasn’t changed much since then because the company today made a point of letting the world know that, hey, we’re about a lot more than just tech/web questions and answers.
And, of course, Quora did that in the form of a question and answer about itself.
Bottom line: Quora examined all answers posted on the site in the past three months and saved those which received at least three upvotes. After some topic assigning and categorization, Quora found that these quality answers (defined by the three upvotes) were spread out fairly equally across four topics: Business and Tech (24 percent), Food and Entertainment (23 percent), Politics and Social Sciences (20 percent) and Health and Life Advice (20 percent).
Further hoping to change perceptions, the Quora post says that “a new quality answer is about as likely to be about Parenting than about Facebook or Apple put together” and, in the past three months, the Movies and Food categories drew the most upvoted answers.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.