Receptiv launches first mobile web video ad format built for user experience standards
The company -- formerly MediaBrix -- is now expanding beyond in-app video to offer a format tuned to IAB’s LEAN and the Coalition for Better Ads’ guidelines.
Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had previously also included in-app display and rich media ads.
The New York City-based firm is now moving into mobile web, recently launching a new video ad format that it says is the first built specifically to comply with the Interactive Advertising Bureau’s LEAN (Light, Encrypted, Ad Choice-supported and Non-invasive) ad standards and the Coalition for Better Ads’ initial standards.
Called Reveal, the new format is out-stream: video ads that aren’t in-stream like pre-roll ads, aren’t interstitials, and stay on top of the screen.