Release Notes: Leadsift partners with Intentsify to enhance data activation

Leadsift, the B2B intent data platform has announced a strategic partnership with Intentsify, the intent activation solution. The collaboration is aimed at helping brands act swiftly and effectively on buyer intent signals.

Unlike many intent data platforms, Leadsift is primarily looking for explicit intent signals rather than anonymous activity, “We have a fundamentally different approach for our data that is not built on capturing virtual cookies or IP addresses,” said Leadsift CEO Tukan Das. “We actively mine over 77 million websites to identify buyer-intent data.”

The type of data being mined by Leadsift includes:

• Client/Prospect communication to competitors on a public forum
• Client/Prospect commenting on articles on social media
• Client/Prospect new hires of executive positions

Data intent + data activation. Leadsift  will utilize Intentsify’s Activation software that aggregates available intent data sources, identifies strong buying signals, and converts this information to proactive digital marketing campaigns via social media, content-generated programs and digital programmatic advertisements. 

“Our combined resources allows us to focus on one comprehensive campaign from identification to activation,” said Das. “You can have the best kind of data but if you can’t activate that data you have a problem.” 

Why we care? Bringing these two solutions together in a partnership underlines the importance not just of collecting the right data, but being able to execute on it with efficiency.

This story first appeared on Search Engine Land.

https://martechtoday.com/release-notes-leadsift-partners-with-intentsify-to-enhance-data-activation-242940

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Rodric Bradford

Rodric J. Bradford is the Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.