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Report: 14 marketing automation vendors profiled — updated for 2017
Which marketing automation software is best for your business?
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:
- increased marketing efficiency.
- enhanced ability to generate more and better qualified leads.
- a multichannel view of prospect behavior.
- better alignment of sales and marketing goals.
B2B Marketing Automation Platforms: A Marketer’s Guide examines the market for marketing automation software platforms and the considerations involved in implementing this software into your business.
This 44-page report includes profiles of 14 leading marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download “B2B Marketing Automation Platforms: A Marketer’s Guide.”
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.