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Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search

Ginny Marvin on April 15, 2014 at 3:38 pm

Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That’s according to Kenshoo’s quarterly look at ad campaigns run through the platform.

A new infographic shows both paid search and Facebook advertising experienced strong year-over-year growth in the first quarter of 2014. Seasonal dips from Q4 were expected after coming off a strong holiday retail season.

Source: Kenshoo Q1 2014 Search & Social Snapshot

While paid search still dominates ad budgets, Kenshoo reports Facebook ad spend is growing faster on a quarterly and annual basis. Spending on paid search rose 10 percent versus a 37 percent increase in spend on paid Facebook year-over-year.

“Search has long been the rock of digital marketing plans and will continue to be for its ability to capture intent and drive direct response results. The fact that search is still growing at double-digit yearly rates shows there is plenty of opportunity out there for scale,” Aaron Goldman, chief marketing officer of Kenshoo in a statement. “Meanwhile, social advertising has clearly emerged as a vital always-on component of the media mix and its triple-digital growth in revenue proves that marketers are successfully converting social engagement into tangible business outcomes.”

View the full infographic here.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.