Report: Companies increase martech spend but struggle to keep up with the speed of its growth
Though companies say they aren't keeping up with the speed of martech's evolution, they continue to add tools to their stacks at a healthy pace.
A majority of companies will increase their martech spend in 2018, but they are struggling to keep the pace of their utilization in line with the speed of their investment, according to a new report out this week from communication firm Walker Sands.
The “State of Marketing Technology 2018: Maximizing the Value of Martech Innovations” surveyed 300 marketing professionals at all levels for its third annual report.
The report reveals a marketing landscape that’s working hard to keep up with the speed of martech’s evolution.