Report: Facebook Targeting Professionals With Secret “Facebook At Work” Product
A new B2B geared offering could open a whole new world of revenue & ad offerings for the social media behemoth.
Just in case your corporate productivity wasn’t poor enough, Facebook has been rumored to be working on a corporate offering. According to the Financial Times, Facebook has been secretly working on a product that can compete in the estimated 1 Billion dollar space.
According to FT, the service would look similar to the current social network with groups and a newsfeed, but the personal updates would be stripped away. Now, would this be Facebook as we know it? Our guess is no. Think something like Microsoft’s Yammer and the recently funded Slack. Thanks to the $1 Billion evaluation of Slack, the social corporate space is hot, and something Facebook has no part of.
If successful with this venture, Facebook will open a whole new source of revenue for the social network. FT.com suggests that the service likely wouldn’t have an initial cost upon launch. Even without cost, this platform can give Facebook new advertising options if it so chooses.
Right now, one hindrance to Facebook Ads is the B2B aspect, as most accounts are quite personal, limiting the targeting ability. While the FT did not mention the presence of ads, a product like Facebook at Work would be for the competition with rival LinkedIn in the B2B ad space. Whether the service is paid or not, a successful launch of the alleged Facebook at Work will give Facebook more options.
For more information, see The Financial Times.