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Report: Facebook’s Timeline Gives Brands 46% Higher Engagement Per Post

Greg Finn on March 27, 2012 at 5:23 pm

It’s only been three weeks since Facebook’s announcement of Timeline for brands. So far the results are looking very positive. A study from Simply Measured, a social analytics and reporting company, revealed that Timeline has increased fan engagement, content engagement & photo & video engagement for brands. Timeline for brands allows for a much more visual display for content, photos and videos:

In order to test the impact that Timeline had for brands, 15 Fan Pages were tracked pre and post format change. The biggest statistic in favor of Timeline was the average engagement per post metric. On average all content saw 56% more engagement with Timeline:

Simply Measured also broke the number down to show the breakdown by exact content type. Surprisingly, all types of content except “status” were up across the board. The biggest benefactors of Timeline were the photos (up 52%) and videos (up 49%):

Overall fan engagement is up across the board by 14%, a great sign for Facebook Timeline for brands. For the full report see Simply Measured.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.