Report: February E-commerce Sales Up 10% Over Last Year, Outperforming US Retail Sales
According to Custora’s latest reports, last month’s e-commerce revenue climbed 10 percent over February, 2013.
The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February.
Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions were also up 12 percent year-over-year, along with average order value which experienced a slight one-percent growth rate.
Custora’s numbers show mobile e-commerce continues to grow, with purchases made on smartphones and tablets climbing from 14 percent in 2013 to 19.5 percent this year:
Mobile e-commerce continued its strong growth in February, increasing its share of the total e-commerce pie by 45 percent over 2013.