• Marketing Land
  • Sections
    • MarTech
    • CMO
    • Social
    • SEM
    • SEO
    • Mobile
    • Analytics
    • Display
    • Email
    • Retail
    • Video
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Retail
  • MarTech
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land

Lean into your data

To improve CX, brand loyalty

What's ahead for ad tech?

More consolidation

Events

Join us at SMX Advanced!

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Email
  • Retail
  • Video
  • Newsletters
  • Home
Social Media Marketing

Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers

The companies are developing an open source version of "instant articles" to solve the problem of slow loading mobile sites, Recode reports.

Martin Beck on September 11, 2015 at 12:45 pm
  • More
twitter-google-logos3-1920

Looks like Facebook’s “Instant Articles” and Apple’s News app will have some company.

According to Recode, Google and Twitter are working together to give publishers a better way to display stories on mobile phones. The Recode story cited multiple sources who described a feature that would almost immediately show articles to people who tapped on a link in Twitter or within Google search results.

It’s the companies’ attempt to at solving the impatience problem, the fact that many publishers’ websites load so slowly on mobile devices that readers give up and move on before they get to a story.

The solutions offered by Facebook and Apple is to host publishers’ content on their platforms. Google and Twitter aren’t planning to do that. Instead, readers will be be shown stories from cached pages from publishers’ web sites.

Ads displayed within the original story would also appear in the instant version, which is another difference from the efforts by Apple and Facebook, which both offer publishers 100 percent of revenue generated by ads publishers sell against the hosted content.

The Google-Twitter effort is open source — with the hope that other tech companies will adopt the format — and is expected to launch in the fall with a small group of publishers.

Google and Twitter didn’t respond to our request for comment.

Read more details at Recode.



About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Popular Stories

Facebook will show users the agencies, partners involved in Custom Audience targeting
Are brands behind the times when it comes to gender stereotypes in ads?
Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Email marketing turned 40 this year. Now what?

Related Topics

Channel: Social Media MarketingGoogleGoogle: MobileSocial Media MarketingTwitterTwitter: Mobile

Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
  • Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Digital Agency e-Book
Sign up for our daily newsletter
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.