Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes

More than twice as many marketers say their companies are marketing tech innovators or early adopters, compared to a year ago. But 52 percent say they can’t keep up with the changes in marketing tech.

This picture of increasingly adventurous but overwhelmed marketers — found in Walker Sands Communications’ “State of Marketing Technology 2017,” out today — points to a greater acceptance of marketing tech by digital marketers even as the space continues to evolve.

The report is co-sponsored by ChiefMarTech.com. (Full disclosure: Chief Martec’s Scott Brinker is a Third Door Media author and conference chair of our MarTech conferences.) Walker Sands’ Account Director Sarah Hale told me that her company expects this report, her company’s second annual, to be released every year.

[Read the full article on MarTech Today.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.