Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes
The second annual ‘State of Marketing Technology’ report from ad agency Walker Sands show that marketers are adapting to the never-ending choice of tools.
More than twice as many marketers say their companies are marketing tech innovators or early adopters, compared to a year ago. But 52 percent say they can’t keep up with the changes in marketing tech.
This picture of increasingly adventurous but overwhelmed marketers — found in Walker Sands Communications’ “State of Marketing Technology 2017,” out today — points to a greater acceptance of marketing tech by digital marketers even as the space continues to evolve.
The report is co-sponsored by ChiefMarTech.com. (Full disclosure: Chief Martec’s Scott Brinker is a Third Door Media author and conference chair of our MarTech conferences.) Walker Sands’ Account Director Sarah Hale told me that her company expects this report, her company’s second annual, to be released every year.